Goldsmiths, University of London
Length: 32 Characters
Gold.ac.uk has a perfect title tag.
Ideally, the title tag should be less than 65 characters.
The <title> tag is required in all HTML documents and it defines the title of the document. It tells both users and search engines what the topic of a particular page is. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. This can help users recognize if the page is likely to be relevant to their search.
Located in south-east London and specialising in the study of creative, cultural and social subjects. Degree programmes, student life and departmental research.
Gold.ac.uk has a perfect meta description.
Meta descriptions can be of any length, but search engines generally truncate snippets longer than 160 characters. Ideally, meta descriptions should contain between 70 and 160 characters including spaces.
Although the meta description does not influence the search algorithm directly, it is an essential factor for improving click-through rate (CTR) on search results pages which further improves your rankings on search engines. The more people click on your page on search engines, the better your website will rank in Google and other search engines. Make sure to keep your Meta Description relevant to your content.
|<h1> Goldsmiths - University of London|
|<h1> Where reputation meets ambition|
|<h2> Search the site|
|<h2> Promoted results|
|<h2> Primary navigation|
|<h2> Staff + students navigation|
|<h2> What's new|
|<h2> What's happening at Goldsmiths|
|<h3> Goldsmiths, University of London|
|<h3> New opportunities at Goldsmiths|
|<h3> Take our online tour and see what it's like to study here|
|<h3> Short course - Black Britain: A History of Struggle and Triumph|
|<h3> Find out about fees and funding for all our programmes|
|<h3> Brexit and Goldsmiths|
|<h3> Catch the latest films at Curzon Goldsmiths, our campus cinema open to the public|
|<h3> 2017: Virtual reality, magical thinking - and another election?|
|<h3> Goldsmiths to host first exhibition by art student Keith Church (1955-82)|
|<h3> Welcome to Goldsmiths|
|<h3> Goldsmiths lecturer's Golden Hill wins Costa First Novel Award|
|<h3> Open Bookâs Joe Baden appointed OBE|
|<h3> Music Research Series presents Dr Iris Garrelfs|
|<h3> Dr Rupert Sheldrake: The Extended Mind: Experimental evidence for the effects of attention at a distance|
We could detect document headings implemented on gold.ac.uk's source code.
Heading tags indicate a header, a title of a section of the document.
Headings are defined with the <h1> to <h6> tags. <h1> defines the most important heading. Google assumes the heading tag contains important keywords relevant to your content. It is best to use your keywords in headings and make sure the <h1> tag contains the most important keyword
Your content should offer real value to users, something that is unique and relevant.
Google's primary goal is to provide their users with quality search results. Make sure you are producing quality content which is relevant to the user's search queries. Your content should offer real value to users, something that is unique and relevant. This will provide a reason for people to spend more than a few seconds on your page.
The benefits of investing in original and quality content go far beyond rankings.
This section of our tool shows the frequency of keyword usage within the page.
It is important to optimize your site for the right keywords. We recommend targeting both popular keywords and highly specific long-tail keywords that pertain to a narrow industry vertical. Popular terms are often difficult to rank for, especially as a new venture.
We suggest using a keyword research tool to find the right keywords for your business.
This table highlights the use of keywords within content particularly in url, page content, title tag, meta description, header tags and image alt attributes. It is best to use your primary keyword once in some or all of the above mentioned areas.
Do not spread your keywords within the content over and over again as it is considered as Keyword stuffing by Google. We recommend using variations of those keywords and create different combinations. This creates a better chance of it to come up organically in the search.
Gold.ac.uk uses Schema Markup.
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by Google and other search engines. You can add this code to your HTML to improve the way your page is represented in Google and other search engines.
Structured data is the extra information that you see next to a website and meta description (which is produced as "rich snippets".)
We found total 12 images.
9 alt tags are missing.
We could not find alternative text on some or most of the images.
Text/HTML Ratio of gold.ac.uk needs improvement
The text/HTML (also referred to as text/code) ratio is the percentage of actual text content found in a web page. A good text to HTML Ratio is anywhere between 25 to 70 percent - the more text you have, the better.
Although Text/HTML ratio does not influence the search engines directly, it is an essential factor for improving user experience, page load time and faster indexing which further improves your rankings on search engines.
The WWW Resolve is a redirection command in the server's configuration file to either force "www." before the domain name or remove it. As the search engines see both URLs(with www and without www) as being different, every page would be considered as duplicate. If you actually navigate to http://google.com, you will see that the URL immediately changes to http://www.example.com. That is a proper WWW Resolve.
Choose which version you want to be use and redirect the other to it. After doing this, you can also login to your webmaster tools account and notify them of the version you have selected.
The robots.txt is a text file created to instruct web robots (search engine robots) which pages you would like them not to visit. For instance, if you have a development version of your site on the server, you would rather have it excluded from crawling in order to avoid duplicate content penalty.
It is mandatory to place robots.txt file in the main directory because otherwise search engine crawlers will not be able to find it.
A XML Sitemap lists pages of a site accessible to search engine crawlers. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.
URL rewriting improves the usability and search friendliness of a site. It is the process of turning dynamic URLs to static URLs. Static URLs are known to be better than dynamic URLs as they tend to rank better in search engines.
A site's URL structure should be as simple as possible. Google highly recommends using hyphens (-) instead of underscores (_) in your URLs.
Blog posts have been consistently topping search results and attracting huge audience. It is important to have an active and well-written blog on your website as it adds value to your business. It further positions you as an expert in your field.
Crawlability is the ability for a search engine to crawl and index the pages of your site.
Frames : No
Flash : No
Using frames or flash is a bad designing choice for building pages. Although frames are are valid in HTML, they make it hard for search engines to crawl your content. They also offer poor cross platform support making it difficult on mobile devices and tablets to view the page properly. We recommend to avoid the usage of frames and flash.
It is important to ensure that all your pages are getting found. We recommend using Google Search Console(previously Google Webmaster Tools) and see how many of your pages are getting indexed by Google.
The ideal server location depends on the quality of the hosting provider, their connection to the global communications network and the proximity to your target markets. We recommend hosting your website on a server which is geographically close to your users.
Quite often, search engines index multiple pages with the same content. There are many ways duplicate versions of a page can come into existence. It is best to have only one version of a page to be available to search engines.
We recommend using rel=canonical tags and ensuring proper implementation of 301 redirects.
Discover the technologies that are powering gold.ac.uk
Doctype defines which version of (X)HTML your document is actually using, and this is a critical piece of information needed by some tools processing the document.
Warnings : 8
Errors : 5
W3C (World Wide Web Consortium) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards.
W3C Markup Validation Service allows Internet users to check HTML and XHTML documents for well-formed markup.
It is recommended to alert the browser of the character set you are using. This allows the browser to display the data correctly.
Goldsmiths, University of London
Located in south-east London and specialising in the study of creative, cultural and social subjects. Degree programmes, student life and departmental...
People have their doubts whether Click Through Rate impacts your search engine rankings but we are certain that click through rate is being used as a scale to define the search engine ranking position. This is based on an experiment performed by Team Uprank. This has also been unofficially confirmed by various Google search team employees.
It is best to create search snippets that drive clicks to relevant pages and build pages that make people stay on your site.
You can find the CTR metric for search queries in Google Search Console.
It is extremely important to choose the right domain name for your business. You want to make it as easy as possible for people to find your business.
We recommend keeping your domain name short in length.
Favicon is a small square image (usually 16x16 pixels) associated with a URL that appears in a browser's address bar or next to the site name in a bookmark list.
A 404 page is what a user sees when they try to reach a non-existent page on your site (because they've clicked on a broken link or the page has been deleted).
We recommend creating a custom 404 page to keep your users engaged on your site and help them find the information they're looking for.
Google considers page load time as an important search engine ranking factor as it has a direct impact on the user experience. The speed of your website has an effect on your sales as users expect a site to load in less than 3 seconds. This means you're not just losing out on search rankings but also on conversions from visitors currently on your site.
Too bad, your website is using inline styles.
Perfect, your website doesn't use nested tables.
Perfect, your website has few CSS files.
Page size refers to all the elements required to render your page. These elements include your HTML file, CSS, images and scripts. The size of the average web page on the world wide web is 1600K but we recommend limiting the page size to 500K for a better user experience.
Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.
Search engines track and monitor the traffic they send to your site and how users react to it. If your page doesn't provide relevant content, the users will leave the page in less than 5 seconds and you will end up having a very high bounce rate which will eventually decrease your rankings on search engine result pages.
According to Google, bounce rate is the percentage of single pageview visits to a website, the less the better.
Time on site is the average length of time that visitors spend on your page. It essentially shows you whether visitors actually spend time reading and/or interacting with your content.
Google actively measures how much time a user spends on your page in order to improve the quality of their search results. Higher time spent on your page means better SEO.
The ideal session duration varies according to industries. Google interprets a session duration less than two minutes to be undesirable. Average session duration over two minutes is good.
Language Declaration is a way to specify what language a HTML document is in. Make sure your language declared is same as your language detected.
Social sharing is an important part of your digital marketing strategy because of its ability to reach targeted audiences quickly and generate more sales. You must get people to talk about your business and share your content with others on social media sites like Facebook, Twitter, Google+, Linkedin etc.
Facebook is clearly the biggest social media community with over 1.5 billion monthly active users. Most of your potential customers are on Facebook and to reach those customers it is important to have a business page on Facebook. Building a strong and dedicated following on Facebook will give you an edge over your competitors.
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
You should set up a twitter account to connect with your customers, increase sales, give latest updates, getting customer feedback and for branding purposes.
Although Google+ is not as big as Twitter or Facebook in terms of social network popularity, it is extremely important to create your business page on Google+ because of its integration with other Google products.
Google +1's are same as Facebook Likes and Google uses the number of +1's that your page has to help it determine how popular your business/brand is, making +1's an important SEO signal.
Redirects trigger an additional HTTP request-response cycle and delay page rendering. We recommend using a responsive design instead of redirecting users to a separate mobile site(m.yoursite.com) as that leads to a slow mobile experience. In simpler terms, a responsive design means ensuring that the website is user-friendly whether it is being viewed on a phone, tablet, or a computer.
A viewport controls how a webpage is displayed on a mobile device. Without a viewport, mobile devices will render the page at a typical desktop screen width, scaled to fit the screen. A typical mobile-optimized site contains a meta viewport tag in the head of the document.
Tap targets are buttons, links or form fields that a user interacts with to do something on a touchscreen.
Ensure the text on your page is clear enough to read on the smallest and biggest screen sizes. Configuring a mobile viewport(as mentioned in the previous metric) will surely help as that will scale the font across various devices.
Above the fold is the portion of a Web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called "below the fold."
Minify is a process that removes any unnecessary data or characters that are not required for the code to execute. Minifying resources is a great way to speed up your site.
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